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Promise and Apple Ship First Thunderbolt™ Devices

Quietly among the hoopla of Final Cut Pro X is new Thunderbolt™ hard drives at the Apple Store. These are the first Thunderbolt hard drives available. The Pegasus R4 and R6 are the First 4-bay and 6-bay High Performance Hardware RAID Solutions designed to unleash the raw power of Thunderbolt™ technology. Thunderbolt technology is a new, high-speed, dual-protocol I/O technology designed for performance, simplicity, and flexibility. This high-speed I/O technology is capable of delivering a blistering two channels of 10 Gb/s (1.25GB/s) per port of performance.

Pegasus R4 is ideal for creative pro workstations, small servers, power users, and consumers who desire stylish high-capacity external storage with high performance and enterprise level data protection. Pegasus R4 is capable of delivering over 500 MB/s of bandwidth that is 10 times faster than USB 2.0.

With over 500 MB/s of performance Pegasus R4 with Thunderbolt delivers a massive and unprecedented leap in raw power and performance for amateur professionals, audio engineers, photographers, and video post production engineers. Final Cut professionals can ingest, edit, and playback multiple streams of uncompressed HD 10-bit and 12-bit video while protecting valuable workflows, audio sessions, and other creative media content with Promise's award-winning enterprise level RAID 6 engine featuring mature error-handling schemes for the ultimate in data protection. Graphic artists using Adobe Photoshop and Maya 3D animation software can manipulate and archive high-resolution graphics on Pegasus with lightning-fast responsiveness and relative ease.

Apple’s answers to Final Cut Pro X questions

A response from Apple to Final Cut Pro X is on their website.

“Final Cut Pro X is a breakthrough in nonlinear video editing. The application has impressed many pro editors, and it has also generated a lot of discussion in the pro video community. We know people have questions about the new features in Final Cut Pro X and how it compares with previous versions of Final Cut Pro. Here are the answers to the most common questions we’ve heard.

Import

Can I import projects from Final Cut Pro 7 into Final Cut Pro X?
Final Cut Pro X includes an all-new project architecture structured around a trackless timeline and connected clips. In addition, Final Cut Pro X features new and redesigned audio effects, video effects, and color grading tools. Because of these changes, there is no way to “translate” or bring in old projects without changing or losing data. But if you’re already working with Final Cut Pro 7, you can continue to do so after installing Final Cut Pro X, and Final Cut Pro 7 will work with Mac OS X Lion. You can also import your media files from previous versions into Final Cut Pro X.

Can I import my video directly into Final Cut Pro X as I could in Final Cut Pro 7?
Yes. Final Cut Pro X allows you to import video from a wide range of devices, including many AVCHD-based cameras and DSLR cameras. You can find a list of supported cameras here:http://help.apple.com/finalcutpro/cameras/en/. The list will grow as we continue to test and qualify new cameras.

Some camera manufacturers will need to update their import plug-ins to work with the new 64-bit architecture of Final Cut Pro, and we are working with them to provide these updates as quickly as possible. Until then, you can use your camera manufacturer’s import software to convert video for Final Cut Pro X.

For example, Sony offers an XDCAM Transfer application that allows you to convert XDCAM video without transcoding so it can be imported into Final Cut Pro X. You can find more information here: http://support.apple.com/kb/HT4724. If you are working with RED cameras, you can use the free RED software REDCINE-X, designed to transcode RED RAW video to ProRes for use in Final Cut Pro X: https://www.red.com/support/all/downloads.

Editing

Can I edit my tape-based workflow with Final Cut Pro X?
Yes, in a limited manner. Final Cut Pro X is designed for modern file-based workflows and does not include all the tape capture and output features that were built into Final Cut Pro 7. Final Cut Pro X does support FireWire import for DV, DVCPRO, DVCPRO 50, DVCPRO HD, and HDV. In addition, companies like AJA and Blackmagic offer free deck control software that allows you to capture from tape and output to tape.

Does Final Cut Pro X support multicam editing?
Not yet, but it will. Multicam editing is an important and popular feature, and we will provide great multicam support in the next major release. Until then, Final Cut Pro X offers some basic support with automatic clip synchronization, which allows you to sync multiple video and audio clips using audio waveforms, creating a Compound Clip that can be used for simple multicam workflows.

Does Final Cut Pro X support external monitors?
Yes. If you have a second computer monitor connected to your Mac, Final Cut Pro X gives you options to display the interface across multiple monitors. For example, you can place a single window — such as the Viewer or the Event Browser — on the second monitor, while leaving the other windows on your primary monitor. Like previous versions, Final Cut Pro X relies on third-party devices to support external video monitoring. We’ve been working with third-party developers in our beta program to create drivers for Final Cut Pro X, and AJA has already posted beta drivers for its popular Kona card: http://www.aja.com/support/konaNEW/kona-3g.php.

Can I save different versions of my project?
Yes. Final Cut Pro X automatically saves your project during the editing process, so you never lose your work. If you want to save a version of your project, with or without duplicate media, select it in the Project Library and choose File > Duplicate Project.

Are keyboard shortcuts in Final Cut Pro X different from those in Final Cut Pro 7?
Many keyboard shortcuts for navigation, start/end marking, and tools are the same in Final Cut Pro X and Final Cut Pro 7. Some keyboard shortcuts have changed to support new features. Final Cut Pro X offers powerful keyboard customization, and you can view and modify keyboard shortcuts at any time by choosing Final Cut Pro > Commands > Customize.

Can I use my third-party plug-ins in Final Cut Pro X?
You’ll be able to use them as soon as they are updated. Because Final Cut Pro X has a modern 64-bit architecture, third-party plug-ins must be 64-bit too. Final Cut Pro X already supports 64-bit Audio Units plug-ins. For motion graphics, third-party developers can build effects, titles, transitions, and generators as templates in Motion 5 for use directly in Final Cut Pro X. Developers can also build 64-bit FxPlug 2 plug-ins for Motion 5, and integrate those plug-ins into templates that can be used in Final Cut Pro X. These templates, together with any associated FxPlug 2 plug-ins, will work in Final Cut Pro X even if Motion is not installed on the computer.

Media Management

Can I specify a scratch disk location?
Yes. When you import media, you can specify the Event and the drive where you’d like to put it. You can also specify where you’d like to put your project. In Final Cut Pro X, a project and its rendered media always travel together in the same folder, so it’s easy to move projects between different hard drives and computers.

Can I share projects with other editors?
Yes. You have several options for sharing projects. You can hand over just the project file, and the recipient can reconnect the project to his or her own copies of the Event. Or you can send the complete project and Event as a package to another editor. Final Cut Pro X includes options for duplicating, moving, and consolidating projects and associated media to streamline sharing between editors.

Can I store media in locations other than my system drive?
Yes. Turning off the “Copy files to Final Cut Events folder” option leaves the imported files where they are currently located. You can also move the project and associated media at any point during the editing process by dragging the project to another mounted hard drive within the Project Library.

Can I hide Events that I am not working on?
Yes. You can hide Events in Final Cut Pro X by moving them out of the Final Cut Events folder. In the Finder, navigate to the /Users/username/Movies folder and create a new folder. Then move the Events you are not using out of the Final Cut Events folder and into your new folder. The moved Events will no longer appear in Final Cut Pro X. If your Events are located on an external drive, you can move the Events to a new folder on that drive, or you can simply unmount the drive.

Export

Can Final Cut Pro X export XML?
Not yet, but we know how important XML export is to our developers and our users, and we expect to add this functionality to Final Cut Pro X. We will release a set of APIs in the next few weeks so that third-party developers can access the next-generation XML in Final Cut Pro X.

Does Final Cut Pro X support OMF, AAF, and EDLs?
Not yet. When the APIs for XML export are available, third-party developers will be able to create tools to support OMF, AAF, EDL, and other exchange formats. We have already worked with Automatic Duck to allow you to export OMF and AAF from Final Cut Pro X using Automatic Duck Pro Export FCP 5.0. More information is available on the Automatic Duck website: http://automaticduck.com/products/pefcp/.

Can I send my project to a sound editing application such as Pro Tools?
Yes; you can export your project in OMF or AAF format using Automatic Duck Pro Export FCP 5.0. More information is available on the Automatic Duck website: http://automaticduck.com/products/pefcp/

Does Final Cut Pro X allow you to assign audio tracks for export?
Not yet. An update this summer will allow you to use metadata tags to categorize your audio clips by type and export them directly from Final Cut Pro X.

Can I customize my export settings?
Yes. Compressor 4, available from the Mac App Store for $49.99, allows you to create a wide variety of custom export settings that you can use in Final Cut Pro X. The most popular export options and formats, including ProRes and H.264, are already built into Final Cut Pro X.

Purchase

Can I purchase a volume license?
Final Cut Pro X, Motion 5, and Compressor 4 Commercial and Education Volume Licensing will be available soon via the Apple Online Store for quantities of 20 or more. After purchasing, customers will receive redemption codes they can use to download the applications from the Mac App Store.”

It’s Out – Final Cut Pro X – No Import Of Previous FCP Projects?

Supermeet-2

From Apple Press Release:

“CUPERTINO, California—June 21, 2011—Apple® today announced Final Cut Pro® X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99.”

The big problem I have found already is there seems to be No Import Of Previous FCP Projects!

The Death of the HDSLR has been Exaggerated

Recent articles on the Death of the HDSLR seem to missing the point. By the way, the HDSLR revolution started 3 years ago with the Nikon D90 and Canon 5D Mark II.

Michael Murie wrote The death of DSLRs over at his Notes On Video blog. He writes about 3 video groups. “The DSLR community seems to be splintering intro three groups: those who are moving on, those who see it as continuing to be a viable – though limited – tool, and those that are mounting the ramparts in its defense.”

The first group did not want HDSLRS to begin with. They have the resources to afford what ever they want. They wanted large sensor video cameras.

The second group is always looking for a way of doing things better but not necessarily with cost in mind. This was the group that put up with expensive lens adapters on small sensor video cameras.

The assumption is that now that we have video cameras (the Sony PMW-F3, the Sony NEX-FS100, and the Panasonic AG-AF100) that shoot large sensor video, why use HDSLRs. Also, new external recorders record in higher bitrate formats than H264. Yes, these new cameras shoot great large sensor video with the convenience of a video camera, but HDSLR cameras have their advantages as well. (Some of us never did like the design and ergonomics of the video camera, especially inexpensive ones.) So I guess this article is in the third group, the defenders. Well, we are FrugalFilmmakers.

Some of the main reasons why we like HDSLRS is: small size, Price, great lenses that don't cost am arm and a leg, beautiful video, adaptability, image stabilization and of course they are a great still camera as well. They are also the cause of the greatest democratization of filmmaking ever created. Anybody with a good story can now tell that story without a lot of money. All of the video cameras are over 6000 dollars buy the time you buy what's needed to shoot with just the camera.

You don't need to buy into the argument that HDSLRs need all this extra gear to make them good filmmaking cameras. They do have their limitations, but then most cameras do. Either you live with them or buy something else. Not all cameras are for all shooters. I remember years ago looking through the viewfinder of my Nikon F3 film still camera, thinking it would be great to have the image in motion recorded with the camera. Well, now I have it. Will I still use video cameras, sure. My JVC HM-100 sits on the shelf most of the time now because it like the image I get off of my Canon 60D and my clients want the better image.

It comes down to what is best for you and what your clients are willing to pay for. Also it is learning how to use you gear to it's best advantage. Do I wish they would improve the HDSLR, Yes. Come on manufactures bring it on.

Another article Is The DSLR Dead? by Scott Macaulay from the Filmmaker Magazine writes “I ordered the much sought-after Panasonic GH2 camera in February, and I just got it last week. And now, only a few days later, the DSLR is declared dead!” He concludes, “…then go make a movie… on whatever camera you have.”

I want to mention one other reason: HDSLRS ARE FUN.

Postscript:
Talking to a friend of mine. He did a shoot and had audio problems. Another lost footage because of a bad SD card. Well, you have to treat HDSLRs with more effort than video cameras. They many look easier, but they are not. HDSLRs are not for the light hearted. They Do Not Behave Like A Regular Video Camera. Don't treat them as such. You must know your camera well and the other components well before going on a paid shoot. They do create wonderful images for a lot less, but Know Their Limitations. If you have not used one for audio, use double system until you are confident in recording with in camera audio. Check your media before going on a shoot. We have seen wonderful videos shot with HDSLRs by experienced shooters. The best thing you can do is Practice With Your Gear and then more practice. Become experienced.

“Super 8” Films A Masterpiece

Super 8 is the best film I have seen in years. It is exactly what a great movie should be. It does not get better than this. I started smiling in the very beginning of the film and did so through the entire film. Only a few films I have seen has done this to me. Spielberg's own “Close Encounters” and “The Right Stuff” come to mind.

I have been interested in this film since the teaser. I am so glad they did not give away the plot in the trailer like they do on so many films these days. I was hoping it would be good because there are not a lot of original scripts being shot for summer movies by the big Hollywood Studios. Most of those films come from the Independent Studios. It is nice to see a mass market film be so good. At 50 million dollars it is one of the more frugal budgeted blockbusters and does not look it.

Are there unanswered questions about the plot, yes, but it did not take away from the wonder of this film. It succeeded on many levels. The kids were very well directed. They weren't sassy, in your face, smarmy or ironic. They were very believable. They had real problems and found solutions. In the hand on a less competent director, this film would have gone where it did need to go. The film was very well edited in that there were no wasted scenes and the pacing was great. The special effects complemented the story and were not in the way.

Some critics were calling it a horror or monster movie but I beg to differ. It was suspenseful at times, but it was about friendship, working together, helping others, coming of age and a childlike wonder. We need more of these pictures.

I give it 5 Smiles!

3-D Starts to Fizzle, and Hollywood Frets

This is an article by The New York Times.

“Ripples of fear spread across Hollywood last week after “Pirates of the Caribbean: On Stranger Tides,” which cost Walt Disney Studios an estimated $400 million to make and market, did poor 3-D business in North America. While event movies have typically done 60 percent of their business in 3-D, “Stranger Tides” sold just 47 percent in 3-D. “The American consumer is rejecting 3-D,” Richard Greenfield, an analyst at the financial services company BTIG, wrote of the “Stranger Tides” results.”

The gimmick is showing it true face. This is good for story tellers, maybe they can work on coming up with better stories and less on budgets and gimmicks. But then Hollywood has always been gimmicks.

The dying of the light

This is an excellent article by Rodger Ebert

The dying of the light

“There may have been a reason consumers shied away from 3D. An expertly written article by Ty Burr in the Boston Globe reports that some 3D projectors, particularly those made by Sony, produce “gloomy, underlit” images of 2D films. His article must have hit a nerve; and I've seen it posted and referred to all over the web. The newspaper found dark images on eight of the 19 screens at the high-end AMC Loews Boston Common on Tremont Street.

Burr wrote: “This particular night ‘Limitless,' ‘Win Win,' and ‘Source Code' all seemed strikingly dim and drained of colors. ‘Jane Eyre,' a film shot using candles and other available light, appeared to be playing in a crypt. A visit to the Regal Fenway two weeks later turned up similar issues: ‘Water for Elephants' and ‘Madea's Big Happy Family' were playing in brightly lit 35mm prints and, across the hall, in drastically darker digital versions.” His observations indicated the problems centered on Sony projectors: “Digital projection can look excellent when presented correctly. Go into Theater 14 at the Common, newly outfitted with a Christie 4K projector, and you'll see a picture that is bright and crisp, if somewhat colder than celluloid.”

He says there is a reason for this: “Many theater managers have made a practice of leaving the 3D lenses on the projectors when playing a 2D film.” The result is explained by an anonymous projectionist: “For 3D showings a special lens is installed in front of a Sony digital projector that rapidly alternates the two polarized images needed for the 3D effect to work. When you're running a 2D film, that polarization device has to be taken out of the image path. If they're not doing that, it's crazy, because you've got a big polarizer that absorbs 50 percent of the light.”

Thank You Rodger. Another reason why 3D is ruining movie watching. This 3D craze has made me not want to go to the theatre anymore. This is coming from someone who has worked in the business and has seen a lot of movies in the theatre. I will check the next time I see a digital film in glorious 2D. Most of the time movies look better on my Data Projector at home. I repeat, I am a person who used to see a lot of movies in the theatre even though I have over 1000 movies at home on all formats from Laserdisc to Blu-Ray. Not now.