This is a response to an article at Studio Daily Blog.
For the last 30 years I have been interested in getting the “Film Look” with video. Ten years ago it was a revolution to have a video camera do 24p, the DVX-100. We have wanted 24p for a long time. Now you are about to throw it our the window. Do I want my media productions to look like soap operas? Yuck! When I saw “Avatar” on a 260 htz set it looked like a soap opera. The motion was wrong. I purposely use a data projector to watch movies at home so there will be no post processing.
There is a reason motion pictures have standardize on 24p, it looks right to the human eye. When I watch a film, I want to be lifted out to reality into a good story. I don’t want to see reality, I want to escape to the movies. I first saw Doug Trumbell’s Showscan at Showwest before it was released to the public. It was truly amazing. I then called it “Live Film”. It looked like real life. I thought the person on the screen was there. But it proved to not work well for long form dramatic films. It did work great for theme park rides where you want to simulate reality. Even IMAX uses 24p for it frame rate. There is something pleasing about watching a good film. Don’t through the baby with the bathwater.
Don’t get me started about the silliness of 3D and how it takes you out of the film experience.